I had the same issue!
May I suggest?
Your site breaks several "rules" for ecommerce sites... and this will affect your sales..
- Nuke the animated clouds background, the lettering is of low contrast and fine font, and at times the colour of the animated background obliterates the font. (and the information needed) Observe the major e-commerce sites, you will never see animated backgrounds on an Amazon or E-Bay page!
-You have a "flash" for the Piper forum that comes up, and I must dis it to continue! (A popup!) (!!!!!!!) NEVER allow this, or anything else, to interrupt the sales process! The process is... Awareness / Comprehension / Desire / Action. Take your customer through this directly without distraction.
-I initially missed the description of the curtain rod parts because I now realise the animation behind the font was almost the same colour and tone of the lettering at the moment I was looking, and on my screen, I had to scroll down the page to see it.
-If your customer has to "figure out" how to get to the "point of purchase" you will loose them unnecessarily.
-Suggest you tighten up the page layout to eliminate scrolling until in the catalogue, where most EXPECT to scroll for multiple products. The scrolling in the pages allows some of the top labels to overlap, and I got spun off to somewhere else when I tried to select the quantity.
-On your home page, you are asking for an email address and to allow to be notified.. Too soon,- move this to later on, when viewers have had time to get comfortable with your site before being asked for personal information.
-On the purchase page, there is an image regarding SSL Shopping. Never heard of it, but that's OK! The issue is that it is not linked to more information, so we can determine a comfort level for our personal information and this transaction. The fact that is NOT linked to detailed information is... ummm… awkward.
Some ideas for you.. FWIW! A web marketing pro will be able to offer more. (There is a lot more) My information may be dated. (It's been a while)
Wishing you success with this!
Cap
